Design Rubric

Scoring criteria for evaluating UI/UX quality in PurePoint.

Scoring (1-5 per criterion)

1. Native Feel (weight: 2x)

• 5: Indistinguishable from a first-party Apple app; follows HIG perfectly
• 4: Feels native; minor deviations from HIG
• 3: Mostly native; some custom controls that feel slightly off
• 2: Mix of native and custom that feels inconsistent
• 1: Clearly non-native; custom everything

2. Information Density (weight: 2x)

• 5: Shows everything the user needs without feeling cluttered; perfect hierarchy
• 4: Good density; minor layout improvements possible
• 3: Adequate; some wasted space or slight clutter
• 2: Either too sparse or too cluttered
• 1: Unusable density — either empty or overwhelming

3. Responsiveness (weight: 3x)

• 5: Every interaction feels instant; no perceptible lag; smooth resizing
• 4: Responsive; occasional minor delay
• 3: Mostly responsive; noticeable delay on some operations
• 2: Sluggish; regular delays that break flow
• 1: Unresponsive; user waits frequently

4. Accessibility (weight: 2x)

• 5: Full keyboard navigation, VoiceOver support, WCAG AA contrast
• 4: Keyboard navigation works; minor VoiceOver gaps
• 3: Partial keyboard support; basic accessibility
• 2: Mouse-dependent; limited accessibility
• 1: No accessibility consideration

5. Visual Consistency (weight: 1x)

• 5: Perfect consistency in spacing, typography, color, and patterns
• 4: Consistent; minor variations
• 3: Mostly consistent; some drift between views
• 2: Inconsistent across views
• 1: No consistent visual language